As previously mentioned, when it comes to makeup, British monarchy prefers fresh and natural. While not strictly prohibited, red lips, heavy eyeliner, smoky eyes, and contouring don’t totally fit the bill. Soft blush, bright eyes, and natural lip color (bar the late queen’s favorite fuchsia pink lipstick), on the other hand, are encouraged. It’s the epitome of the English rose.
Now, about the smoky eye aesthetic. According to experts at FalseEyelashes.co.uk, this “rule” is in place to prevent the need for touch-ups throughout the day. “Heavy eye makeup has a habit of straying underneath the eyes throughout the day, meaning wearing it at royal meetings wouldn’t picture well,” they said (via Express). Regardless, Sarah Ferguson’s daughter Princess Eugenie often chooses to complement her green eyes with a smoky, dark wash of color. It’s become such a classic look that her makeup artist, Hannah Martin, shared how to create the Eugenie smoky eye in a video on Instagram. The princess wore dark eye makeup to the 2019 Royal Ascot races, which was accentuated by her elegant white ensemble. In 2018, she went with similar makeup to Trooping the Color.
Princess Catherine has been known to wear darker eye makeup to evening events. The princess wore smoky eyes to the evening Christmas carol service at Westminster Abbey in December 2021. Back in 2013, she favored the dark look too and enhanced her eyes for a charity event at the National Portrait Gallery.